New Books in Psychology cover image

Nick Chater, "The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain" (Yale UP, 2019)

New Books in Psychology

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Exploring Cognitive Engagement and Business Strategy

This chapter delves into the intricacies of information processing, highlighting the difference between shallow and deep engagement. It also features a personal story about parental influence on marketing understanding, while emphasizing the need for strategic adaptability in business for sustainable growth.

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