1min chapter

New Books in Psychology cover image

Nick Chater, "The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain" (Yale UP, 2019)

New Books in Psychology

CHAPTER

Exploring Cognitive Engagement and Business Strategy

This chapter delves into the intricacies of information processing, highlighting the difference between shallow and deep engagement. It also features a personal story about parental influence on marketing understanding, while emphasizing the need for strategic adaptability in business for sustainable growth.

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