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RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit

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The Importance of Attribution in Sales

The attribution thing is very interesting and before I started a small marketing agency I was in the sales world. We've helped more than 200 companies continue to take advantage of this opportunity both through paid earned and organic Opportunity so this isn't just a page strategy or an organic strategy And we just believe that it matches better to how buyers want to buy and discover things today therefore being a lot more cost effective.

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