The Impact of Brand Loyalty and Community Engagement on the Storage Industry

Apparently it's time to panic. Occupancy is down, deliquency is up, and we have to do whatever it takes to fill up our self storage facilities, right? False. There is a time and place for discounts and specials, but has that time come for you? Just because the big boys are dropping discounts doesn't mean you need to do it as well. Today we talk about the good and bad types of discounts, when to consider a special, and how to craft those deals so you don't lose long term income. From the $1 move-in special to the buy 11 months, get the 12th free, we speak to the specials and try to get across this important message- Don't Discount Yourself.

Plus, a few recommendations related to Giving Tuesday this week.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Charitable Partner- StorageGives