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SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
What Are the Attributes of a Brand?
We've been measuring brands for 25 years, not only with brandhe but with clients in middleworth, brown or and tianes. And we used all that information and the brancy data to then explore what is it that it's in the mind of people that can be put into a consistent framework across categories and countries. We found that as having functional benefits that are perceived well, you know, by people, and some emotional attachment or closeness or affinity to a brand were imporring factors.
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