Navigating Personal Branding in Media

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations.

TIME-STAMPED SHOW NOTES

(00:00) The Importance of Personal Branding

(03:00) Building a Media Company Today

(05:34) Distribution vs. Personal Brand

(08:51) The Role of CEO Branding

(11:47) Social Media Dynamics: LinkedIn vs. X

(14:46) AI's Impact on Work Expectations

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For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

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