Do Side Projects Really Attract Top Talent?

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People who Do creative projects on the side or have say ambition outside of work that can come in many forms. Companies often view these side projects as a form of competition For their employees time and really I think it's an outlet. People from all of those different pools and interests can be what we call Top talent and big contributors to companies.

It's human nature to worry about the things that can go wrong.

But often overlooked is the mentality of attraction instead of detraction, or in other words focusing on what you can bring to the table instead of what you can prevent from happening.

While so many companies signal they want entrepreneurial candidates yet don't allow side projects, want out of the box thinkers yet expect them to work in a box (office), and vow they only hire top talent yet pay below market rate... there's power in thinking through whether you're truly focusing on attracting the right people or just trying to prevent wrong behavior.

In this episode, Steph and Cal discuss the mentality of being a magnet instead of a jail, originally inspired by this tweet of Steph's.