Patagonia - The Last Jacket I'll Never Have to Buy Again

What are people really buying when they buy your product?

The answer to that question can make selling it dramatically easier.

Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your marketing and sales approach. What will the customer actually get once they put your product into action?

Answer that honestly and fearlessly, and you won’t have to do much “selling.”

Today, we share examples of the businesses that do this best. They look beyond the sale to the meaningful, real-life result their product brings. By understanding the real benefit of what they sell, these entrepreneurs make their products impossible not to buy.

This strategy is all about simplicity and clarity. Get to the heart of what gives your product its true value, and it’ll almost sell itself. Hear some of the best examples of this principle at work — Click Play!

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