Product-Led SEO with Eli Schwartz
No Hacks: The Mindset Behind Digital Optimization and Growth
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The Power of Google
If your primary touchpoint with the device is anything Facebook does or TikTok or what Amazon probably isn't, but if it's something else and not Google then Google is just another step to go and find. Keep in mind that in order for Google to get their 90 plus percent market share, those people had to deliberately go into their windows computers, go on edge, download Chrome and change it, their default search to Google. So it's a big leap.
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