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WCI #227: Starting a Medical Practice

White Coat Investor Podcast

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Do You Still Spend in Google Ads?

We were doin quite a big spend in google ads o which help, you know, basically, you artificially rank number one on when somebody goggles for for service that we provide. And think that was where most of our leagues were coming from originally. Have you been able to cut back on that advertising spend as word of mouth as increased, or you still spend like you did in the beginning? We've honed, they call it cost per conversion, so we're spending around 20 to 25 dollars a lead.

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