We were doin quite a big spend in google ads o which help, you know, basically, you artificially rank number one on when somebody goggles for for service that we provide. And think that was where most of our leagues were coming from originally. Have you been able to cut back on that advertising spend as word of mouth as increased, or you still spend like you did in the beginning? We've honed, they call it cost per conversion, so we're spending around 20 to 25 dollars a lead.
When you own your practice, you're able to give better care, have more control and less burnout over your professional life. In general, you make more money too. So, it is mostly all positive, although it does take some work upfront. Will and Juli Albright have been sharing their knowledge of practice startups on the blog for a couple of years, since they started their practice, Alamo Plastic Surgery. Will is the surgeon and Juli is the chief financial officer. They both join us in this episode to talk about their motivation to open a practice, the steps it took, the biggest obstacles and challenges, navigating salaries and benefits for employees, guarding against embezzlement, and marketing the practice. https://www.whitecoatinvestor.com/medical-practice-startup/
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