AI and Chat GPT - What's Next?

Bain is partnering with openAI and getting that integrated into all of their customers. Coca-Cola has been one of the first to take advantage of this Bain consulting openAI partnership. We're seeing a lot of other platforms integrate this same tech notion, which is a pretty popular information organizer. I think what's interesting is that integrating advertising with AI chat might actually be more difficult than we thought.