#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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TikTok Review
I feel like when you really design a product for the purpose of going viral on TikTok which is what we did it's easier to market. Almost every single influencer that we work with they get more views on our brand deals than they do on their average piece of content and I use that as a bargaining tool whenever I'm negotiating with influencers. We even had a creator that was like drool like stick figures and like made some like video storyline of like these stick figures taking tabs she on average got a thousand views on all her videos somehow that got 60k in just two up where i literally don't understand how this could happen. It's pretty wild so what have bit
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