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JF 3952: The Build Trap, Capital Raising Mistakes, and the 95/5 Rule with Richard McGirr

The Best Ever CRE Show

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Harnessing Early Engagement in Capital Raising

This chapter discusses the negative impacts of work in progress (WIP) in project management and emphasizes the need for early client engagement in capital raising and marketing. It highlights the importance of live feedback, prioritizing direct outreach, and using modern CRM tools to enhance investor relations and secure commitments.

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