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Navigating Google Analytics 4: Opportunities and Insights
This chapter explores the new features of Google Analytics 4 (GA4), including its API integration with third-party testing solutions for automated audience creation. The discussion highlights the challenges of transitioning from Universal Analytics, such as the absence of views, and emphasizes the importance of documentation and clarity in event management with Google Tag Manager. Additionally, it covers interview techniques to assess candidates' cultural fit and skills, and underscores the need for continuous learning in the analytics field.