How to Spot Misinformation Campaigns

misinformation campaigns don't always cast a wide net. A lot of them work by targeting dozens of smaller groups and then they just hope for an echo. Telling someone they're bad people in the world is not going to get your response. But if you tell someone there's a bad person right outside your window, they're going to panic. The more specific your content, the more likely your target is going to engage with it.