Transitioning To A 1st-Party Data Plan
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Shift to First-Party Data Strategies in Marketing
This chapter explores the marketing shifts prompted by Google's stance on third-party cookies and the resulting urgency for brands to adopt first-party data strategies. It emphasizes the need for brands to reclaim their data control and adapt their advertising approaches in an era where privacy is paramount and AI plays a significant role in data utilization.
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