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Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Sweathead, A Strategy Podcast

CHAPTER

How to Be Meaningful in a Global Marketplace

When we're thinking about global brands, it's also sort of regaining to know their particular marketplace. And when it comes to culture, what are brands we're struggling with now? The political stuff, at least in the US, is politics. So we have to really understand like where brands sit and how they can be meaningful in that environment.

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