The Role of Branding in Cultural Conversations on Gender

This is the audio from a video we have just published on our YouTube channel – an interview with Jennifer Sey. To make sure you never miss great content like this, subscribe to our channel: https://www.youtube.com/@spiked 

Jennifer Sey – former US national-champion gymnast and brand president at Levi’s – was on her way to the top of the corporate ladder when her career was brutally cut short. For speaking out against Covid school closures, she was branded a heretic, smeared as a bigot, and Levi’s demanded her silence. Here, she gives her inside story of the great ‘awokening’ of corporate America, and explains why the cancel culture that forced her out may now finally be in retreat. Plus, she discusses her new venture, XX-XY Athletics, and its battle to keep men out of women’s sports.