The Secret to Successful Sales in a Startup

What do you get when you talk numbers over drinks? Drumbers!

Today we are talking to Doreen Huber, CEO of LemonCat, the company with the mission to radically change the way businesses think about catering by bringing better food to your office. With LemonCat being her fourth startup Doreen tells us about the secret, or rather the science behind sales, her attitude towards founding the right company as well as her experience with angel investing. 

Doreen is positive that catering is not about the product, it’s about the experience, an attitude she seems to apply to all parts of her life. 

Plus, she lets us into her and her team’s favourite Friday activity…an evening of "Drumbers" where talking numbers can also be a fun and social event!

Enjoy!