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#188 Brett Bartholomew l ART OF COACHING, ART & SCIENCE OF BUILDING BUY-IN

Dave Tate's Table Talk

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The Power of Sales

Coaches who call other people sell outs are using a morality based inflection management tactic that is all about appealing to moral virtue, he says. "There's a lot of things I would just love to only do," the former Florida coach adds. Coach: It's an easy grab for control because it will always draw a larger crowd than anything else.

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