Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
How Can We Start Using Behavioral Science?
Marketers understand what they want to achieve in a very broad term, but don't necessarily understand the practicalities of it. One thing I will say to them with when they're trying to how can we start using behavioral science is think about the micro small behaviors that you want them to do and change. And then you can that's when behavioral science is really best used because it often is those small actionable things that you kind of think that you can nudge and start doing in intervention.
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