Jake Sanders - Stuffing the content turkey
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Contand Marketing, Tenacity, Intact
A lot of people when thinking about contand marketing, an ls, think it needs to be this very rational, boring, neducational. And i'll tell you, paul feltwick's book just slap me in my face, because it is such a simple job we've been given. We have over complicated it with so many martek stacks and the data,. which i love analytics. I think it's made us smarter, but it's also made us dumber."
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