S03.EP05 - Branding for Start Ups & Founders
JUST Branding
Is There a Brand?
We can't afford to invest all o that energy in time when you're creating a digital product, into the brand. Look at wordle for instance. It's like a crappy like web site that you go to. It doesn't really have any design itis. If the product isn't good, i probably don't even realize, because i'm just infatuated with the brand, sir. But are people obsessed with it in talking about it? A hundred percent.
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