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Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED

Better Product

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Product Marketing and Product Management - A Book Review

product marketing should be viewed as a discipline, and there are so many areas within that discipline to master. The book is incredibly extensive, covers all the bases and then some. So how did you reach this level of clarity for the book, and why? I think the point of clarity was in the fact that i bounce back and forth and see how much it really wasn't understood,. partly because people thought of the work as just what the job was doing but not how it could function within an nination at large.

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