Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)
The Art of the Brand
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Unpacking Branding Insights
This chapter examines the influential literature on branding and consumer psychology, stressing the importance of deep understanding over casual reading. Through personal anecdotes and key examples, the discussion highlights the misconceptions new brands face about originality and the need for contextual understanding when applying strategic lessons. The role of consumer behavior and tailored marketing strategies is emphasized, particularly in relation to innovative products in the marketplace.
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