Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Relationships in Boutique Business
A boutique business is based on relationships and the strengths we have as a small business owner. You know, you walk in the door at Walmart and they say, hi, welcome to Walmart. But when my clients walk in thedoor, I can say, hi,. Mary, hi, Bill. I know their names. And they're working directly with an expert staff that can answer every question and solve every problem. So it's high level, high touch, completely opposite of the low touch, very math, bland products.
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