Gwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions part of the business, helping to integrate the new companies brought under the Sinch umbrella.

Gwen is a brand builder and B2B tech marketing leader at the top of her game. She’s dedicated her career to building strong brands, having spent a decade working in the top advertising agencies before opening an art gallery in San Francisco. She returned to marketing for B2B tech companies in Silicon Valley.

Sinch is a leading cloud communications platform that allows businesses to reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. Based out of Stockholm, and with a local presence in more than 30 countries.

At a time of rapid growth for Sinch, we talk to Gwen about the challenges this brings, her career, her love for advertising, and her own podcast, the Tech Marketing Podchat.

Listen as we discuss:

What B2B marketers can learn from B2C brands
How to build a reputation for your brand
The importance of defining your company’s values
How a good brand will continue to evolve and grow over time
Building a brand that works for your team and stakeholders

Follow Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/

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