The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
The Manager's Playbook
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Navigating the Music Industry: Culture and Connection
This chapter delves into the significance of intercultural competence in the music industry, emphasizing the value of personal connections over mere networking. The speakers explore music as a service, the evolving media landscape, and the transformative impact of platforms like YouTube. Additionally, they discuss the dynamics of working within the industry versus the community, highlighting the need for foresight in trends and the importance of actively engaging with diverse cultural perspectives.
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