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Footwork VC's Mike Smith | Finding Your Fit in ECommerce

Greymatter

CHAPTER

Buying a Warehouse

i would still make that same decision today, even with amazing ipostructure that exists. I think today's dynamics, it is so competitive that if you don't own your customer experience as much as possible,. And i'm not a control freak, but unthess i am controlling the client experience, then you risk not having control of things when things are going wrong. The idea of accountability in customer experience really drove my decision to own our own warehouses.

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