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6min chapter
The Current State of Social Media- Nikita Walia-Blank
Inspiring Futures
Are You Burnt Out?
Pep place a ridiculous amount of importance on sort of the performance of your channel, but often don't give you the tools to succeed. Social teams are the last people briefed on a major campaign and then have to make like, 30 second t v ad tot work or a totally different platform. People turn around and as te wel wi den this work and it well, you didn't involve me in all the conversations with major stakeholders. There's also just, i think, because it is like a quota organic marketing channel, am people sort of like, um, that they can put out like, one strong instragram post, or a couple of strong instagram posts, insolve something that
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