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#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

The Build Good Fundraising Podcast

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Enhancing Donor Engagement Strategies

This chapter explores targeted strategies to expand donor engagement through the Paddington's Postcards program, focusing on digital campaigns and seasonal marketing opportunities. It highlights successful tactics such as using heat maps for user behavior analysis, effective mall activations, and tailored outreach efforts to improve donor connections and conversion rates.

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