Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
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Unconventional Marketing in the Beverage Industry
This chapter explores the innovative branding and marketing strategies of Liquid Death, a beverage brand that has disrupted the bottled water market. It discusses the complexities of pricing, consumer perception, and the environmental concerns associated with bottled water. The conversation highlights the significant efforts and investments needed for successful brand representation in a highly competitive landscape.
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