2min chapter

People I (Mostly) Admire cover image

93. Annie Duke Thinks You Should Quit

People I (Mostly) Admire

CHAPTER

The Academic Evidence on Quitting

Quitting is a hard question to study. What's the academic research on the subject that you find the most compelling? There are so many, but I would love to talk about one by a certain person named Steve Levitt. That's my all time favorite study I ever did. And believe it or not, they actually followed the coin to us.

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