Uncensored CMO cover image

The behavioural hacks that create $Billion brands - Richard Shotton

Uncensored CMO

00:00

Most Advanced Yet Acceptable and the 80-20 Familiarity Rule

John and Richard discuss balancing novelty and familiarity in product design and communication, citing Apple's skeuomorphism and System1's 80-20 insight.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app