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How to Coach Sales Organizations to Fill in Readiness in Those Other Buckets
The biggest pushbacks we get when we talk about sales agility, especially with sales and ailment folks, God bless them. In actuality, if you take a look at most sort of consultative or one-size-fits-all training programs, they tend to be over-engineered. That's one thing. If I want my consultative selling program to work in any situation, I allow for all the different contingencies. And how are you coaching organizations to kind of fill in what readiness looks like in those three other buckets?