If the word accounting makes your attention disappear, this episode is for you.
Skye sits down with Joe Dunaway - founder of Vici Financial, accountant, business owner, and ADHDer - to talk about why so many ADHD entrepreneurs avoid their numbers, and how to understand them without overcomplicating things or forcing yourself into systems you won’t maintain.
This isn’t about becoming good at accounting.
It’s about knowing enough to make decisions, reduce background stress, and stop guessing about your business.
We cover:
- Why accounting causes shutdown for ADHD brains
- The real cost of avoiding your numbers
- The fastest way finances get messy (and how to stop it)
- How to separate signal from noise in your financials
- When numbers actually become useful instead of overwhelming
If you’ve been telling yourself “I’ll look at it later” — this conversation will help you finally look, without spiraling.
Connect with Joe:
https://www.vicifinance.com/
Instagram: @vicifinancial
P.S. If your ADHD symptoms turn every business day into chaos—unfinished tasks piling up, revenue stuck, systems that don't stick—it's not you. It's your operating system. We help service business owners unblock their next $50-500k with simple systems that focus their brain. Watch this video to see how we do it, then take the program walkthrough.
