
The Weight
99% Invisible
The Evolution of Fitness Rivalries
This chapter examines the rivalry between key figures in the fitness industry, emphasizing their differing philosophies on bodybuilding and the cultural influence of Muscle Beach. It addresses the shift from traditional weightlifting to more inclusive fitness approaches, including the rise of CrossFit, and how societal perceptions have evolved over time. Additionally, the chapter highlights personal journeys within fitness, focusing on the empowerment and functionality of strength training beyond aesthetics.
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