The Way to Take Attention

Every time we interact with any bit of marketing, we'll have one of three reactions from our customer. The third is the one that people give 99.99% of the time and that's probably okay. Most of the time the thing we see isn't for us and isn't specifically not for us. It's just again meh. We don't know what to do with it. And since we're absolutely bombarded with information, we're getting better at that third reaction.