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Business of Sport Ep.13: Tom Beahon, Co-Founder @ Castore, 'How we built a billion dollar British sportswear brand'

Business of Sport

CHAPTER

Measuring Cross Cell and Building a Culture of Success

Discussion on measuring attribution between customers buying Rangers shirts and converting to buying the core Castore line, and the importance of partnering with teams to elevate the brand. Also addresses challenges, learning opportunities, and the need for strategic planning and building a successful culture.

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