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How Has Content Marketing Adapted?
The newsletter has grown 10x over the last four years since you joined. What have been the strategies to grow it and anything that's changed around that? I mean, we're doing a lot of SEO style content and those articles still are like do really well. The way that it's changed is like the the podcast, YouTube channel, social media,. All of that stuff is really just like ultimately try to get people to the newsletter.