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140 - How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs
The Marketing Millennials
The Power and Influence of Being Close to Your Customers
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I think there's still something that's like not spoken about enough about the power of being close to your customers. That should be your competitive advantage in this market. I have some data to prove it, but everything is a scientific experiment in marketing. Everything has a hypothesis. You have to prove your hypothesis, then you get data back, did a work or not. It really is. And I think it centers around those positive signals like directional insights are really just you receiving positive signals.
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