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Why CRM Needs an AI Revolution, with Day.ai Founder Christopher O’Donnell

Training Data

CHAPTER

The Evolution of CRM at HubSpot

This chapter chronicles the development and challenges of HubSpot's popular CRM product, detailing its journey from an enterprise email application to a unified marketing automation platform. It highlights strategic decisions, organizational changes, and the integration of AI technologies that redefined customer relationship management. The narrative emphasizes the importance of adapting to the complexities of modern sales processes and the transformative potential of AI in enhancing the user experience.

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