In its douchey form, you're talking to Lambo drivers that just want to have a flex. And so I met with a lot as CEO of this company. This is the largest watch brand editorial site in the world. It was clear to me that some of these dudes like bless them, they were trying to fill that same thing that I was trying to fill where you got me spend money on something to make yourself feel in a group and connected. But how do you approach this as somebody? Have you ever spent your money on things? And then also, how do you approaches that with, with significant others?

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