The Fear of Failure

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"I ran so my parents were like, having a dad as a cop. So you got to play sports," he says. "So I was like a runner, a very skinny runner kid who was always getting into trouble." He's not sure why he didn't try harder in high school: "The same reason why a lot of people don't try is that if you fail, then it's on you" 'We could go steal stuff and then throw it off bridges,' his friends would tell him.

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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