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Top 10 Things I Learnt Scaling to £2m+ In The First Year with A New DTC Brand -Doc the Journey Ep 50
Matt Kelly | The Midnight Pod
Introduction
It's been exactly a year since I launched the brand. To launch a brand in arguably a recession with a product that I'm pretty proud of was pretty good. With Rainbow dust I feel like I got it right we made one change getting rid of two clothes switching to Stevia which was just an error. The second skew that I brought out I rushed it and didn't follow this principle and I didn't get it right um I kind of just wanted to launch a new skew. There's many many many many that I probably miss and not on here, maybe I won't go into enough detail on them but I'll dive right in anyway.
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