We tend to believe, you know, what's around us, right? And now what is around us. You know, that the space is so vast, righta technology enhances that. So when you use twitter, you know, twitter is a part of what's going on there, but also all the people around you are part of that, and what they are saying, and how many of them there are,. There are just countless ways, you know. It has adjacencies, as it would, i mean, a new york times story might lead people to, you knove something further left, like m s m b c, which might lead somebody to something completely socialist...