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7min chapter
Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Uncensored CMO
Cultural Buzz and Fast Food Innovation
This chapter explores the groundbreaking marketing strategy behind the Doritos Locos Taco launch, highlighting the significance of cultural relevance and fan engagement in driving success. It examines the transformation of food perception in America, emphasizing the shift from elitism to accessible culinary experiences, as seen through Taco Bell's innovative campaigns and the influence of trends like the Kogi food truck.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode