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401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

Christopher Lochhead Follow Your Different™

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Demand Creation and Customer Connection

This chapter highlights the importance of creating demand instead of chasing it, advocating for a mindset shift in business practices. The conversation covers topics such as free speech, healthy discourse, and the significance of truly listening to customers, particularly superconsumers. Personal anecdotes illustrate the power of genuine customer interactions, emphasizing how understanding deeper needs can lead to innovation and business success.

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