The Evolution of TV: From Advertiser Control to Creative Freedom

This chapter explores the transformation of television from heavily censored shows controlled by advertisers to the emergence of creative freedom and original programming. It discusses the influence of advertisers on the content, the rise of cable TV as a new technology, and the role of HBO in establishing itself as a creator of interesting and exciting TV. The chapter also delves into the portrayal of violence, sex, and dialogue in TV shows and how they can enhance storytelling and character development.