For us to win, and for us to win big, we've got to set the standards huge. You might not make ten million dollars a year, but i bet you make a million. I bet you make two or three eventually. And you know what? Three is a lot better than setting it for a hundred grant and making 70. Your guyses standards are too low. It's about understanding that unless you set out to dominate, you're not going to win the way you want. That's another buzz word that people like to throw around. It's not enough. You have to set your standard on domination. Whether it be fucking cooking french fries or making decisions for bowing