The Easiest Way to Get New Customers

Vanco s east west market wanted to persuade customers to stop using single use plastic bags when they shopped. The independent grocer specializing in gorme foods and locally source products charges a fee for each plastic bag. But it wasn't enough of a deterrent, so the store decided try and shame people into choosing reusable bags instead. One bag had a giant blue logo that said doctor s wart ointment wholesale. Another plastic beg had a big red logo on it that said it was from the into the weird adult video emporium. Still another proudly sported a colancare coop logo. It got so much press people started coming into the grocery store for the sole purpose of buying